IT ALL STARTED WITH POSTCARDS
Over 1 million are now all over the world.
I started creating postcards from moments I didn’t want to forget.
But people didn’t send them.
They kept them. Framed them.
That’s how Casa Loulou was born.
Show us yours @bycasaloulou
About
Casa Loulou started in Barcelona, not as a brand, but with postcards. Thousands of them. Sold in small shops across the city, then carried everywhere: New York, Tokyo, Paris, places I’ll probably never see. Little pieces of Barcelona landing in people’s lives. At one point, some of the most loved postcards in the city were mine.
And then life shifted. Emma. Alma. Everything became more personal.
I didn’t want to just create things people send away. I wanted to create things people keep.
Casa Loulou is how that idea took shape. Not art for decoration. Not trends. But pieces built around feeling.
A soft morning light. A moment of calm. A scene that makes you pause for a second.
What started on postcards now lives on walls. In living rooms filled with light, in creative studios, in quiet corners that finally feel right.
Made in Barcelona, lived everywhere
Every piece is created in the middle of real life, busy days, messy moments, and everything in between, driven by one simple thing: love.
Inspired by my daughters, their energy, their laughter, the way they see the world.
Alma used to say, with her little voice, “Coucou les Loulous.”
That moment stayed.
And that’s where Casa Loulou was born.
Have a question? Want to collaborate? Reach out at hello@casaloulou.co